Step 1: Focus
This step involves discovering the type of video you want to produce. Every good video has a single focus for maximum impact. A good way to start bringing your video into focus is by identifying your target audience.
Is your video intended for an internal audience (managers, new employees, corporate staff) or an external audience (customers and clients)? If your video is intended for an external audience, are you addressing existing customers and clients or potential customers and clients?
Once you’ve identified your target audience it’s important to clarify your message. For most videos with a runtime of less than ten minutes your message can be summarized in a single sentence. However, for longer videos (approaching 45 minutes to an hour) a short paragraph will likely be required.
Step 2: Find
It’s time to start looking for people, locations, and video or audio elements to populate your new video. This means acquiring voiceover and other talent (if necessary), finding and preparing your set(s), and organizing any digital elements you may already have at your disposal (background music, on-screen graphics, animations, etcetera).
Don’t worry if you are lacking any of these digital materials. We have plenty of animations, titles, and lower thirds to populate your videos here at Locus, and we’ll be happy to work with you in selecting the right digital components for your project.
Step 3: The Film
On the day of the shoot the Locus film team will arrive on site with all necessary equipment. Most videos can be filmed in several hours; longer videos may require multiple days. Either way, filming is the easy part for you and your staff. All you have to do is bring your group together and cast a vision—we’ll take care of making it happen!
Step 4: Finish
Once your film arrives back at the Locus studio we’ll begin editing your new video according to your specifications. Upon receiving your satisfaction the Locus team will finish and format your new video according to your specific project needs. At your request we will perform digital compression, preparation for online streaming—even execute a complete video marketing campaign for increased exposure and maximum impact.
Ready to get started?
Contact us today with your project ideas, and let Locus start working for you!